518·671·6036
Design System v1

The Foster system.

The visual and behavioral primitives that power every page on fostercoolers.us. Every component on this page is the source of truth — copy the markup, ship the page.

01 Brand

Logo lockups.

Foster badge
Heritage badge foster-mark.svg · circular, 1:1 · for hero, footer, badges
Foster wordmark
Horizontal wordmark foster-wordmark.svg · navy version · for nav
Foster wordmark light
Wordmark — light foster-wordmark-light.svg · for dark backgrounds
02 Color

Palette.

Two brand colors do the work. Steel scale supports them.

Brand

Navy Ink#0B1A35
Navy#00235A
Orange#FF5E14
Orange Warm#F86B24

Steel scale

Steel 950#0F1419
Steel 700#2D3340
Steel 500#5C6473
Steel 300#9CA5AF
Steel 100#E5E7EB
Mist#F4F6F8
Paper#FFFFFF
Success#1F8A4C
03 Type

Voice on the page.

fc-h1 · Yantramanav 900

Built for the Navy.

fc-h2 · Yantramanav 800

Engineered to not fail.

fc-h3 · Yantramanav 700

From aircraft carriers to submarines.

fc-eyebrow · Poppins 700 U.S. Navy approved supplier
fc-lead · Poppins 400

The same walk-in coolers and freezers trusted on aircraft carriers, submarines, and naval bases — configured in your browser, quoted in seconds.

body · Poppins 400 · 16px

Foster has been engineering walk-in refrigeration in Hudson, New York since 1946. Every panel is foamed-in-place 26-gauge galvanized steel — the same construction the U.S. Navy has approved for aircraft carriers, submarines, and shore installations for over seven decades.

fc-mono · JetBrains Mono

300 FAIRVIEW AVE · HUDSON, NY 12534 · 518-671-6036

04 Buttons

Calls to action.

See all sizes →

Sizes

05 Chips

Single-select options.

Filter row

With price deltas

06 Cards

Content containers.

Standard

Walk-In Cooler

26-gauge galvanized panels, foamed-in-place insulation, 15-year panel warranty.

Configure →
Featured

Navy Solutions

Marine-rated walk-ins for vessels, shore installations, and oil rigs. Tested for shock, vibration, and salt-air exposure.

Read the spec →
Dark

Talk to a Foster engineer

Custom sizes, marine specs, GSA contracts — we pick up the phone in Hudson, NY.

Call 518·671·6036
07 Forms

Lead capture.

We reply same-day, Mon–Fri, by phone or email.
or call 518·671·6036
08 Conversion patterns

Make it easy to ask.

Three components that make sure no visitor ever has to hunt for a way to contact us.

Click-to-call ribbon

Trust rail

U.S. Navy Approved NSF Certified ENERGY STAR ISO 9001/14001 15-yr Panel Warranty Made in USA

Sticky CTA bar (mobile-first)

Appears once the user scrolls past the hero. Click Toggle preview to see it.

From $7,840 · 8×12 walk-in cooler Delivered · 2–4 wk lead
Configure